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Si tratta dello studio di marchio e brand image per la Banca nata dalla fusione di due istituti di credito cooperativo storici della provincia di Padova. La sfida è stata quella di dare un'identità distintiva al logo, ma allo stesso tempo ricondurlo al grande contenitore BCC. Unione, stabilità, direzione, sono i concetti che vogliono esprimere le "A", frecce verso l'alto all'interno del logo. Questi elementi grafici si ritrovano coerentemente declinati in strumenti diversi di comunicazione.